Today in Germany, Rihanna announced a new partnership with PUMA. She will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director. Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles, influencing product collections as early as Spring 2015.
Stay tuned for more on PUMA and Rihanna’s journey. Follow Rihanna on Instagram, Twitter, and Facebook and follow PUMA on Instagram, Twitter, and Facebook.
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